Factual data · GO/NO-GO verdict · Financial model calibrated over 36 months
A mature B2B SaaS generates 60-85 % gross margin, but needs 18-36 months to reach operating profitability. Year 1 ARR target: 8.2 M FCFA-98.0 M FCFA FCFA with a mix of direct sales (>2K FCFA/year) and self-service (<500 FCFA/year).
Dominant profile: industrielle
Competitive density: moderate (first-mover advantage possible).
Dominant players: globally fragmented market, US and European SaaS leaders (Salesforce, Hubspot).
Positioning recommendation: Premium positioning defensible thanks to comfortable sector margin.
| Indicator | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Year 1 revenue | 8.2 M FCFA → 98.0 M FCFA | ×1,18 (ramp-up) | ×1,32 (steady-state) |
| Target net margin | negative to low | 21 % | 27 % |
| Working capital (days of revenue) | 45-60 d | 35-50 d | 30-45 d |
| Cumulative ROI | investment | ~50 % | Payback at 36 months |
These ratios are calibrated on MarketLens sector benchmarks and adjusted by local coefficients of Thiès, Senegal (cost −60% vs average, income −75% vs average).
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