Factual data · GO/NO-GO verdict · Financial model calibrated over 48 months
A food unit in Villeurbanne generates 190K €-1.3M € € year 1. Gross margin 35-50 % (depending on value-add), net margin 8 % after production, logistics and marketing. Payback 4-7 years.
Dominant profile: etudiante · residentielle
Competitive density: medium (clear niches still open).
Dominant players: local family-run mid-market firms and national industrial groups.
Positioning recommendation: Competitive positioning required: sector margin is tight, edge comes from operational efficiency.
| Indicator | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Year 1 revenue | 190K € → 1.3M € | ×1,18 (ramp-up) | ×1,32 (steady-state) |
| Target net margin | negative to low | 4 % | 10 % |
| Working capital (days of revenue) | 45-60 d | 35-50 d | 30-45 d |
| Cumulative ROI | investment | ~50 % | Payback at 48 months |
These ratios are calibrated on MarketLens sector benchmarks and adjusted by local coefficients of Villeurbanne (cost +10% vs average, income +5% vs average).
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