Factual data · GO/NO-GO verdict · Financial model calibrated over 24 months
In Fez, the event market splits: B2B corporate (seminars, product launches, client events: 5-50K MAD ticket), B2C consumer (weddings, birthdays, community events: 3-25K), B2B trade shows and conventions (volumes but thin margins).
Dominant profile: touristique
Competitive density: medium (clear niches still open).
Dominant players: atomized market, few national leaders.
Positioning recommendation: Competitive positioning required: sector margin is tight, edge comes from operational efficiency.
| Indicator | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Year 1 revenue | 260K MAD → 1.5M MAD | ×1,18 (ramp-up) | ×1,32 (steady-state) |
| Target net margin | negative to low | 10 % | 16 % |
| Working capital (days of revenue) | 45-60 d | 35-50 d | 30-45 d |
| Cumulative ROI | investment | ~50 % | Payback at 24 months |
These ratios are calibrated on MarketLens sector benchmarks and adjusted by local coefficients of Fez, Morocco (cost −55% vs average, income −70% vs average).
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