Factual data · GO/NO-GO verdict · Financial model calibrated over 18 months
In Tourcoing, food trucks combine mobility (chasing flow: markets, festivals, office areas) with favorable margin (16 % net) thanks to no lease premium. Typical payback: 18 months.
Dominant profile: residentielle
Competitive density: moderate (first-mover advantage possible).
Dominant players: independents (60-70 %) competing with established chains (McDonald's, Subway, Starbucks).
Positioning recommendation: Premium positioning defensible thanks to comfortable sector margin.
| Indicator | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Year 1 revenue | 68K € → 190K € | ×1,18 (ramp-up) | ×1,32 (steady-state) |
| Target net margin | negative to low | 12 % | 18 % |
| Working capital (days of revenue) | 45-60 d | 35-50 d | 30-45 d |
| Cumulative ROI | investment | ~50 % | Payback at 18 months |
These ratios are calibrated on MarketLens sector benchmarks and adjusted by local coefficients of Tourcoing (cost −20% vs average, income −15% vs average).
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