Factual data · GO/NO-GO verdict · Financial model calibrated over 84 months
In Biarritz, the hotel market depends on the leisure/business mix. Target RevPAR (Revenue per Available Room) is the key metric, combining average rate and occupancy. For a 3-star mid-range, target RevPAR of 78 €-264 € €.
Dominant profile: touristique · balneaire
Competitive density: moderate (first-mover advantage possible).
Dominant players: mix of family-owned independents and global groups (Accor, Marriott, IHG).
Positioning recommendation: Competitive positioning required: sector margin is tight, edge comes from operational efficiency.
| Indicator | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Year 1 revenue | 720K € → 3.4M € | ×1,18 (ramp-up) | ×1,32 (steady-state) |
| Target net margin | negative to low | 10 % | 16 % |
| Working capital (days of revenue) | 45-60 d | 35-50 d | 30-45 d |
| Cumulative ROI | investment | ~50 % | Payback at 84 months |
These ratios are calibrated on MarketLens sector benchmarks and adjusted by local coefficients of Biarritz (cost +30% vs average, income +20% vs average).
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