Factual data · GO/NO-GO verdict · Financial model calibrated over 36 months
In Ouagadougou, the optical market splits between independents (35 % of market, higher margin), national chains, and e-commerce. Online players are gaining share on simple prescriptions and sunglasses.
Dominant profile: business · capitale
Competitive density: medium (clear niches still open).
Dominant players: regulated public-insurance sector, few private chains.
Positioning recommendation: Competitive positioning required: sector margin is tight, edge comes from operational efficiency.
| Indicator | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Year 1 revenue | 51.0 M FCFA → 140.0 M FCFA | ×1,18 (ramp-up) | ×1,32 (steady-state) |
| Target net margin | negative to low | 7 % | 13 % |
| Working capital (days of revenue) | 45-60 d | 35-50 d | 30-45 d |
| Cumulative ROI | investment | ~50 % | Payback at 36 months |
These ratios are calibrated on MarketLens sector benchmarks and adjusted by local coefficients of Ouagadougou, Burkina Faso (cost −55% vs average, income −78% vs average).
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