Factual data · GO/NO-GO verdict · Financial model calibrated over 36 months
An optical store in Tangier generates 1.3M MAD-3.7M MAD MAD year 1. Typical mix: 75-85 % corrective glasses, 5-15 % contact lenses, 5-10 % sun and accessories. Average basket 693 MAD-1,800 MAD MAD.
Dominant profile: portuaire · touristique · industrielle
Competitive density: medium (clear niches still open).
Dominant players: regulated public-insurance sector, few private chains.
Positioning recommendation: Competitive positioning required: sector margin is tight, edge comes from operational efficiency.
| Indicator | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Year 1 revenue | 1.3M MAD → 3.7M MAD | ×1,18 (ramp-up) | ×1,32 (steady-state) |
| Target net margin | negative to low | 7 % | 13 % |
| Working capital (days of revenue) | 45-60 d | 35-50 d | 30-45 d |
| Cumulative ROI | investment | ~50 % | Payback at 36 months |
These ratios are calibrated on MarketLens sector benchmarks and adjusted by local coefficients of Tangier, Morocco (cost −45% vs average, income −65% vs average).
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