Factual data · GO/NO-GO verdict · Financial model calibrated over 36 months
A dry cleaner in Lausanne generates 130K CHF-410K CHF CHF year 1. Typical mix: 60-75 % dry-cleaning, 15-25 % laundry, 5-15 % alterations and additional services.
Dominant profile: business · etudiante
Competitive density: high (dense supply, segmentation required).
Dominant players: independents facing local franchises and national chains.
Positioning recommendation: Competitive positioning required: sector margin is tight, edge comes from operational efficiency.
| Indicator | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Year 1 revenue | 130K CHF → 410K CHF | ×1,18 (ramp-up) | ×1,32 (steady-state) |
| Target net margin | negative to low | 9 % | 15 % |
| Working capital (days of revenue) | 45-60 d | 35-50 d | 30-45 d |
| Cumulative ROI | investment | ~50 % | Payback at 36 months |
These ratios are calibrated on MarketLens sector benchmarks and adjusted by local coefficients of Lausanne, Switzerland (cost +75% vs average, income +55% vs average).
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