Factual data · GO/NO-GO verdict · Financial model calibrated over 90 months
In Nice, the tourist residence market grows faster than traditional hospitality, driven by professional Airbnb, long-stay business, and rate flexibility by duration.
Dominant profile: touristique · balneaire · residentielle
Competitive density: high (dense supply, segmentation required).
Dominant players: mix of family-owned independents and global groups (Accor, Marriott, IHG).
Positioning recommendation: Premium positioning defensible thanks to comfortable sector margin.
| Indicator | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Year 1 revenue | 460K € → 2.5M € | ×1,18 (ramp-up) | ×1,32 (steady-state) |
| Target net margin | negative to low | 12 % | 18 % |
| Working capital (days of revenue) | 45-60 d | 35-50 d | 30-45 d |
| Cumulative ROI | investment | ~50 % | Payback at 90 months |
These ratios are calibrated on MarketLens sector benchmarks and adjusted by local coefficients of Nice (cost +25% vs average, income +15% vs average).
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