Factual data · GO/NO-GO verdict · Financial model calibrated over 24 months
A real estate agency in Sfax generates 95K DT-430K DT DT year 1. Average commission 4-7 % of sale price, ticket 4,300 DT-17,000 DT DT per transaction. Target volume 25-60 transactions/year.
Dominant profile: industrielle · portuaire
Competitive density: moderate (first-mover advantage possible).
Dominant players: independents facing local franchises and national chains.
Positioning recommendation: Premium positioning defensible thanks to comfortable sector margin.
| Indicator | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Year 1 revenue | 95K DT → 430K DT | ×1,18 (ramp-up) | ×1,32 (steady-state) |
| Target net margin | negative to low | 14 % | 20 % |
| Working capital (days of revenue) | 45-60 d | 35-50 d | 30-45 d |
| Cumulative ROI | investment | ~50 % | Payback at 24 months |
These ratios are calibrated on MarketLens sector benchmarks and adjusted by local coefficients of Sfax, Tunisia (cost −60% vs average, income −72% vs average).
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